66th Annual OCA Convention & Trade Show Speakers

Opening General Session  |  Friday, July 20, 9 a.m.

Duane Lenz: With his high-energy and engaging performance as a speaker, Lenz's presentation is sure to be as entertaining as it will be informative for audiences. Sponsored by Merck Animal Health, Lenz will share with convention-goers his knowledge gained from serving feedlot members across the southwest and his involvement with protein analysis, in addition to his role as General Manager for CattleFax.


 Cattlemen's College Session 1  "The Business of Genetics" |  Friday, July 20, 11 a.m.

Dr. John Peterson was raised on a ranch in southwest New Mexico.  He received his Ph.D. in beef cattle nutrition from the University of Nebraska, and from 1979 to 1983 was on the faculty of the Animal Science Department of the University of Missouri.  He was a beef extension specialist at Montana State University and later became the Executive Director of the National Cattlemen’s Association.  JP has received numerous industry awards from the American Society of Animal Science, including the Pfizer Animal Health National Extension Award and the Distinguished Service Award. JP is now the Montana, Idaho & Wyoming Territory Manager for Neogen.  He and his wife make their home in Bozeman, MT.

 Cattlemen's College Session 2  "Protein Panel" |  Friday, July 20, 1:30 p.m.

Dr. Brad Morgan is an Oklahoma native and Oklahoma State University Animal Science Alumni. After earning a Ph.D. in Animal Science from Texas A&M University, he was an Assistant Professor and Extension Meats Specialist at Colorado State University where he was part of the inaugural National Beef Quality Audit and other high impact research projects. Later, Morgan joined the Animal Science faculty at Oklahoma State University where he taught undergraduate and graduate meat science courses and conducted research.  Morgan’s research and expertise in meat tenderness and color is known nationally and internationally. He has conducted research for companies such as Wal-Mart, National Beef, Harris Ranch Beef, Tyson Red Meats, Outback Steakhouse, Standard Meat Company, Sam Kane’s Pacing, Performance Food Group, Sysco, PM Beef and the U.S. Meat Export Federation.  One of Morgan’s last research interests focused on development, verification and implementation of the OSU Beef Tenderness Prediction System along with developing the dry aging protocols for beef cuts destined for international markets. Morgan has received numerous research and teaching.  Currently, Morgan is the Sr. Director of Protein for the Performance Food Group (PFG).  PFG, delivers more than 125,000 food and food-related products to 85,000 customer locations daily.  

Chef Brad Johnson began his culinary pursuits learning country cooking from his grandmother and mother in Asher, OK.  After attending OSU, he moved to NYC to work for The Riesse Organization in their new TGIFriday’s division.   To further his culinary knowledge he attended Culinary Institute of America in Hyde Park, NY.  Following graduation in 1995 he returned to Oklahoma, with his family, to teach at OSU in the Culinary Arts department.  Through his association with OSU he met and began to work for Hal Smith of Hal Smith Restaurant Group as their Executive Chef.  He has developed the menus for some of the companies most successful concepts, including Charleston’s Restaurant, Mahogany Prime Steakhouse, Redrock Canyon Grill, Upper Crust, Mama Roja, Louie’s and Toby Keith’s I Love This Bar and Grill. Recently he developed the menu for the highly popular Neighborhood JAM, a breakfast/lunch concept. In 2007, Brad purchased the spice company, The Allen Oliver Group, from Allen Oliver, and has successfully built the company to one of the favorites among BBQ restaurants across the country. 

 Cattlemen's College Session 3  "The Business of Crop Insurance for Cattle Producers" |  Saturday, July 21, 8 a.m.

Vic Morrison is the Diversified Crop Insurance Services regional sales manager for the southwest region, which includes Oklahoma. DCIS is an approved insurance provider for federal crop insurance. He works with DCIS agents to develop risk management opportunities for farmers and ranchers. He is an Oklahoma native now based out of Amarillo, Texas. The seminar will feature information about Pasture, Rangeland and Forage (PRF) policies that can be beneficial to livestock producers during dry periods that are so often experienced in Oklahoma.  Morrison will also discuss Livestock Risk Protection (LRP), another federal crop insurance product that is available to livestock producers to assist in managing the market risks that can so often be experienced in the cattle business. 

 Cattlemen's College Session 4  "Muscle Fabrication" |  Saturday, July 21, 10 a.m.

Dr. Gretchen Mafi is a Professor and the Ralph & Leila Boulware Endowed Chair in the Department of Animal Science at Oklahoma State University, where she conducts research and teaches undergraduate and graduate courses in meat science.  Gretchen earned her bachelor’s degree in 1994, from Texas Tech University, a Master of Science degree in 1996, from Colorado State University, and a Ph.D. in Animal Science with emphasis in meat science in 2000, from Texas Tech.  Gretchen teaches three meat science courses each semester at OSU, along with her advising and research responsibilities.  She conducts research in the area of meat cutability and quality, with over 60 published articles in scientific journals.  Also, Gretchen coaches the Oklahoma State Meat Judging Team and Meat Evaluation Team. She is actively involved in the American Meat Science Association, serving as a member of the Board of Directors from 2014-2017, a leader of several committees and served as the AMSA Intercollegiate Meat Coaches Association President in 2010-11. Gretchen received the Merrick Foundation Teaching Award for the American Free Enterprise System awarded by Oklahoma State University in 2015, as well as the Award of Excellence in Teaching from the OSU College of Agricultural Sciences and Natural Resources. Gretchen and her husband, Jeff Mafi reside on their farm in Coyle, OK, raising purebred Angus Cattle.

 Dr. Jake Nelson is the Meat Processing Specialist as well as the Facilities Coordinator for the Robert M. Kerr Food & Agricultural Products Center (FAPC) on the campus of Oklahoma State University in Stillwater; Jake has been employed at the FAPC for 21 years.  Nelson participates in a variety of FAPC projects and activities by serving as a team member to address and supply the regulatory, technical, food safety, and processing needs of the Oklahoma and regional meat and poultry processing industries.  Additionally, Jake teaches the processed meats course at OSU, and he currently leads the famous Beef Checkoff funded Beef Quality Summit (BQS) program at OSU.  Nelson served on the National Cattlemen’s Beef Association’s Beef Innovations Group during the development and implementation of the Chuck-roll and Round initiatives.  Jake attended Eastern Oklahoma State College and Oklahoma State University where he studied meat science, animal science, and food science.  While a student at OSU he met his future wife in the old Meat Laboratory, and Jake and Renee’ and their daughter, Emma reside in Stillwater, OK. 


 Cattlemen's College Session 5  "Producer Panel" |  Saturday, July 21, 1 p.m.

Scott J. Anderson, Ph.D. grew up on small cow/calf & grain operation in Nebraska. Attended University of Nebraska-Lincoln (BS: 1984, MS: 1986) and Oklahoma State University (PhD: 2014). Have been actively involved in the feedlot industry for 30+ years. Roles have ranged from research assistant at KSU feedlot research facility in Garden City, KS to various roles in management at Texas County Feedyard and CRI Feeders in Guymon, OK. Very active in TCFA, current Board and Executive committee member as well as member of HR committee.  Also involved with NCBA, OCA and USRSB.


Mike Williams is a Rancher operating in Southern California.  He and his wife Lynda run a cow-calf/stocker, operations on approximately 18,500 aces in Ventura and Los Angeles Counties.  Mike Represents the California Cattleman's Association at the US Round Table for Sustainable Beef (USRSB), and is currently the Cow/Calf sector leader of the Engagement Measurement and Progress Working Group (EMPWG), for the USRSB.  Mike serves as the Vice President of the Ventura County Cattlemen's Association, and sits on the California Beef Council. He has served as 2nd Vice President of the  California Cattleman's Association, on the CCA Executive Committee, several policy committees, including his service as Vice Chair of the Ag and Food Policy Committee.

 Sam Shaw is a third-generation purebred rancher from Caldwell, Idaho. He owns Shaw Cattle Company, where they raise purebred Hereford, Angus and Red Angus Cattle. The ranch markets 650 bulls each year through their production sale and private treaty sales. Shaw Cattle Company also holds a female sale each spring where they market many ‘three in one” and confirmed female pregnancies. Sam grew up through the Hereford association, serving on the junior board and later on the senior board. Sam attended the University of Idaho, where he graduated with a degree in Ag Business. After returning home from college, Sam helped to grow the ranch to its current size. In 2016 the family operation was awarded the Beef Improvement Federation “Seedstock Producer of the Year.” Sam has been very active in the industry; attending NCBA’s Young Cattlemen’s Conference, serving as the president of the purebred council for the Idaho Cattlemen’s Association and most recently serving as president of the American Hereford Association Board. Sam is also an active member of the Angus and Red Angus Associations. Sam and his wife Janel currently reside on the ranch and are involved in all the day to day operations. They have three girls; Lydia, Ava, and Gwen, who are the fourth generation on the ranch.

OCA General Business Meeting Keynote Speaker  |  Saturday, July 21, 2:15 p.m.

Kevin Kester is a fifth generation California rancher. His family has a yearling stocker and an Angus-based commercial cow-calf operation. They also farm wine grapes on their 22,000 acre ranch. Kester attended California Polytechnic University, San Luis Obispo where he obtained a Bachelor of Science degree in Agriculture Management. He then later returned to Parkfield with his wife June. They have three grown children: Kayleen, Kody, and Kara, and have welcomed the 7th generation into the family with their grandchildren Kelsee and Levi Abate.  Kester is very active within the industry, having served as president of the San Luis Obispo County Cattlemen’s Association, president of the California Cattlemen’s Association and vice chairman of the CCA Cattle Political Action Committee.  At NCBA, Kevin is currently the 2018 President. Kester is a past Vice President and Policy Division Chairman, after serving as the Policy Division Vice Chairman. Kevin has served as Chairman of the Joint International Markets and the Tax and Credit Committees. He has also served on the Board of Directors since 2007.  He has also been active within his community serving on the Shandon School Board of Trustees, the California Mid-State Fair Heritage Foundation board of directors and the California Mid-State Fair Agriculture Committee.



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